Professional Summary:
Over 15 years of creative experience, from agency-hired ads for Hollywood studios to pro Hawaiian surf branding, from product designs in the Apple App Store to product packaging in the aisles of Walmart or Target. My designs have garnered millions of impressions across different mediums, ranging from digital campaigns to experience, product and website design. 20+ active companies branded. My presentations have been shared with notable individuals such as Elon Musk, Eduardo Saverin, Steve Ballmer and Steve Aokii.
Started my design journey in 1998, learning Photoshop 4 on a Mac at age 10. In my high school years (2002-2006), I led my high school to national recognition, placing 2nd in the U.S. and 1st in Nevada for FBLA and DECA business logo and website presentations. At 18 (2006), I launched a local midtown agency, and at 20, I was designing for national brands. In 2010, I took on my first international brand design projects through sub-contracted agency work.
By 2014, my freelance brand consultancy became fully remote, leading design direction for national brands and collaborating with partners across the U.S. I honed my leadership, team-building, and branding skills while helping launch multiple upstart national brands. Since 2018, I’ve focused on high-impact contractual and equity-based projects, refining my expertise in design, marketing, and business strategy. These efforts helped raise over $10MM USD through strategic branding, design, and pitch presentations.
In 2024, I worked on multiple SaaS brands and products with AI integration (99 Generations, TruNeura, Zomo Health, Snapfact). I'm excited to move into 2025 as part of a leading team, supported to evolve and provide my best work yet.
Core Competencies:
• Creative Direction
• Branding & Strategy
• Product Design
• Campaign Design
• Experience Design
• Content Design
Professional Experience (Remote):
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Seeking full-time Brand Design, Creative Direction & related roles in tech.
Creative Director, Christopher Mena Designs Consultancy
2022–2024•
Leading creative direction for a range of brands across technology, consumer retail, and hospitality industries, developing comprehensive brand strategies, ad campaigns, and digital experiences.
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Collaborating with business leaders, product managers, developers, and external partners to create cohesive and innovative solutions, such as the successful launch of TruNeura, an AI-powered cognitive health app, coming to Apple and Google platforms and Elevation AI, a dynamic SaaS upstart.
Co-Founder & Creative Director, Tetra Studio
2021–2023•
Co-founded and managed Tetra creative studio with long-time partners, specializing in branding, product, and digital design for Web3 and DeFi startups, including projects for Handshake (dWeb Foundation), Kenetic Capital, Disco Solaris, Mirage Protocol and BobWallet.
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Led creative strategies and execution for digital assets, NFTs, and blockchain-based platforms at the forefront of their space.
Creative Director, eOn Mist
2020•
Directed the brand name, identity, strategy, packaging design, in-store displays, and multi-channel promotional campaigns for eOn Mist, the first personal-sized continuous mist disinfectant.
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Achieved placement in 15 national retailers including CVS, Target, Walmart, Sam's Club, Kroger, Walgreens, Rite-Aid, and Safeway, and in all major US airports, selling over 16 million units during the pandemic.
Lead Creative Consultant, Various Startups and Brands
2016–2020•
Provided creative direction, branding, and marketing strategies for new and emerging products, including Vitalign (Circle K), Raw-Power (Whole Foods), Honey 2.0 (Costco), and Performance Research (Amazon).
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Revitalized legacy brands such as Tamba (Hawaiian Surf Brand) and Cascade Yarns (major yarn retailers), and led the rebrand and campaign design for Cahuilla Casino Hotel’s $50 million expansion.
Creative Director, Aubío Life Sciences
2014-2016•
Led brand development and launch of Aubío, a botanical-based cold sore skincare line founded and personally represented by billionaire entrepreneur John Paul DeJoria (Founder of Patrón Tequila, Paul Mitchell)
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Developed brand name, visual identity, product packaging, and marketing materials; successfully launched in Target, Walgreens, and Rite-Aid, achieving strong market entry and sales growth.
Senior Designer, Harrah’s SoCal
2012–2016•
Directed cross-platform branding and experience design for Harrah’s Resort SoCal, including award-winning campaigns for property branding, events, summer concert series' and promotional materials.
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Managed the creative execution for the launch of the Aubío skincare line, entering major national retailers and expanding brand visibility.
Senior Designer, Pechanga Resort & Casino
2012–2014•
Led the brand refresh and ad campaign design for Pechanga Resort & Casino, featuring creative assets in national magazines, airport advertising, and California billboards and more.
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Enhanced the brand’s market presence through innovative designs for venues, events, and property expansions.
Agency Design Work for Major Brands (Freelance)
2008–2012•
Sub-contracted as a Junior Designer for agencies like Firstborn® and Magnetic Creative in LA, contributing to creative campaigns for Warner Brothers, Universal, 20th Century Fox, Procter & Gamble, Marvel, Vizio, Nationwide Insurance, Starburst and more.
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Designed digital and print assets, enhancing brand visibility across entertainment, consumer goods, and media sectors.
Brand Designer, Powerhouse Gyms International
2008•
At 18, led the global brand refresh and marketing campaign for Powerhouse Gyms International, developing a new visual identity, franchise sales materials, and promotional strategies.
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Results included a significant increase in customer engagement and franchise sales, with the new brand identity still in use today.
Simple Media, Northern Nevada Based Agency
2006-2010•
At 16, with father (from a media and print background) established a successful local branding, advertising and web design agency serving local chamber of commerce, local leaders in media, technology, medical, construction, homes-builders, real estate, law, service-industry and more.
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Featured in local newspaper at 16 as “future design leader” having designed local websites for auto dealerships, home-builders and lawyers. As teen branded several key local businesses which still feature my logos and brand vision today.
Key Achievements:
• Launched multiple brands into national markets.
• Developed and executed creative strategies for high-profile clients across various industries.
• Track record of driving brand growth and market expansion.
Availability
• Open to remote and contract-based opportunities.
• Languages: Fluent in English and Spanish.
• Portfolio: www.cmenadesigns.com
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