Solution

Owned the platform design system (50+ components and tokens), information architecture, and front-end craft across those surfaces and the AI workspace — Portfolio, Spaces, Hub, Knowledge, Flows, and Agents. Shipped family-office and private-equity demo flows on Next.js, and partnered with platform engineering on knowledge and portfolio workflows.

Solution

Owned UX, a shared design system, and the Next.js front. Built CENA Group’s public and partner views, including a relationship graph; the CENA Research Institute site and CMS; and The POTSDoc education site, content system, and guided answers, with clinical copy held behind review. Live at potsdoc.com.

Solution

Directed creative strategy, UX/UI design, and brand identity for TruNeura, a pioneering digital platform built in collaboration with Dr. Kristine Burke, a renowned neurologist at one of the top 7 centers worldwide for dementia prevention and treatment. Present an integral, professional and attractive offering in a highly competitive digital health market.

Solution

Led creative, product, and brand design for various clients, including Handshake (dWeb Foundation), NFT branding (Kenetic Capital), blockchain and DeFi projects like Cardano (Disco Solaris), Base (Mirage Protocol), and the VPN service Indigitus. Developed comprehensive creative strategies and branding for DeFi ventures, including Fidira and Valeo.

Solution

Named, branded, and designed eOn mist, creating a distinctive identity, packaging, in-store displays, and executing a multi-channel marketing strategy across digital and traditional platforms.

Solution

Provided remote creative direction, branding, packaging, and marketing strategy for new products like Vitalign (Circle K), Raw-Power (Whole Foods), Honey 2.0 (Costco), and Performance Research (Amazon). Led rebranding efforts for established brands such as Tamba (Hawaiian Surf Brand) and Cascade Yarns, and directed campaign design for Cahuilla Casino Hotel’s $50 million expansion in Southern California.

Solution

Led naming, branding, packaging, and marketing strategies, establishing Aubío's presence in top retail chains. Collaborated with John Paul DeJoria (Patron Tequila, Paul Mitchell) to develop a brand that emphasized efficacy and consumer trust.

Solution

Directed a comprehensive brand refresh and ad campaign strategy, worked with in house team producing materials featured in magazines, airport advertising,  billboards across California, and beyond. Developed key creative content for venue promotions, events, and property branding.

Solution

Led development of branding and marketing assets for events, property promotion, and in-house experiences. Created award-winning campaigns recognized for excellence in design and strategic impact.

Solution

Developed creative assets, including banner ads and digital content for Warner Brothers, Universal, 20th Century Fox, Procter & Gamble, Marvel, Vizio, and Starburst.

Solution

At age 18, led the brand redesign and global marketing campaign, including the creation of a new visual identity and advertising strategy.

Solution

Age 16-20, still in high school, with the help of my father who had come from an entrepreneurial, media and print background, I launched my first agency with an office in midtown Reno, NV which I would attend during office hours in the summer and finally, after school during my senior year. After graduation, my agency was my first job, leading me to work with figures across the US.